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  • Image of From Concept To Consumer
    Image of From Concept To Consumer

    How to Turn Ideas Into Money

    by Phil Baker

    Renowned product developer Phil Baker explains how a great idea accounts for only 5 percent of all the factors of success and why the majority of success is dependent upon a myriad of other factors, including the time it takes to get to market, price, marketing and distribution. This book not only shows readers how to take an idea and turn it into a successful product, but also prepares them for what happens after the product’s introduction. It shows them how to stay one step ahead of ...

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  • Image of Tactical Transparency
    Image of Tactical Transparency

    How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand

    by John C. Havens, Shel Holtz

    Tactical Transparency provides a methodology that will help organizations create their own unique plans to bring greater authenticity to their companies and brands. The authors show how organizations can evaluate their readiness for transparency, what they need to do to get ready, and how to effectively communicate their transparency strategy to customers and employees.

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  • Image of Talent Is Overrated
    Image of Talent Is Overrated

    What <i>Really</i> Separates World-Class Performers from Everybody Else

    by Geoff Colvin

    What’s the real solution to the mystery of high performance? According to distinguished journalist Geoff Colvin, what really makes all the difference is a highly specific kind of effort, what he calls “deliberate practice.” It’s difficult. It hurts. But more of it equals better performance. Tons of it equals great performance.

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