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  • Image of Sell Yourself First
    Image of Sell Yourself First

    The Most Critical Element in Every Sales Effort

    by Thomas A. Freese

    According to Thomas Freese, whose Question-Based Selling system has been adopted and implemented by thousands of salespeople in companies all over the world, YOU are the biggest differentiator between you and your competitors. In Sell Yourself First, he shows how to leverage personal assets to win the confidence of customers by displaying a host of intangible attributes, such as credibility, competence, confidence, integrity, creativity, attitude, and thought leadership.

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  • Image of Likeable Social Media
    Image of Likeable Social Media

    How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (and Other Social Networks)

    by Dave Kerpen

    A friend's recommendation is more powerful than any advertisement. In the world of social media such as Facebook, Twitter, and more, that recommendation can travel farther and faster than ever before. Author Dave Kerpen of Likeable Social Media helps you harness the power of word-of-mouth marketing to transform your business.

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  • Image of TouchPoints
    Image of TouchPoints

    Creating Powerful Leadership Connections in the Smallest of Moments

    by Douglas Conant, Mette Norgaard

    Douglas R. Conant, CEO of Campbell Soup Company, and co-author Mette Norgaard turn conventional business wisdom on its head, suggesting that the daily interruptions that leaders face in nearly epidemic proportions are actually the moments where the greatest leadership opportunities lie. The TouchPoint model has three components and involves using the head, heart and hands to connect with employees in a way that not only enhances their individual performance, but actually transforms them into...

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  • Image of The Third Screen
    Image of The Third Screen

    Marketing to Your Customers in a World Gone Mobile

    by Chuck Martin

    The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.

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  • Image of Credibility
    Image of Credibility

    How Leaders Gain and Lose It, Why People Demand It

    by James Kouzes, Barry Z. Posner

    In this best-selling book, Kouzes and Posner explain why leadership is above all a relationship, with credibility as the cornerstone, and why leaders must "Say what you mean and mean what you say." Building on their more than thirty years of ongoing research, Credibility expands on their seminal work The Leadership Challenge, and shows why credibility remains the foundation of great leadership.

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  • Image of The World Is Flat
    Image of The World Is Flat

    A Brief History of the Twenty-First Century

    by Thomas Friedman

    A Soundview Featured Book Review
    Don't tell Christopher Columbus about this book. Pulitzer-Prize winning author Thomas L. Friedman gives an account of the great changes taking place in our time, as lightening-swift advances in technology and communications put people all over the globe in touch as never before, creating an explosion of wealth in India and China, and challenging the rest of us to run even faster just to stay in place.

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  • Image of A Leader's Legacy
    Image of A Leader's Legacy

    by James Kouzes, Barry Z. Posner

    A Leader’s Legacy is a compilation of powerful essays that explore the question of leadership and legacy. These essays are grouped into categories covering significance, relationships, aspirations and courage. The authors examine critical questions all leaders must ask themselves in order to leave a positive and lasting impact.

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  • Image of The Ten Faces of Innovation
    Image of The Ten Faces of Innovation

    Ideo's Strategies for Beating the Devil's Advocate & Driving Creativity Throughout Your Organization

    by Tom Kelley

    Building on The Art of Innovation, which celebrated the work culture that distinguishes his high-profile, award-winning industrial design firm IDEO, Kelley and coauthor Littman demonstrate how a culture of continuous innovation and renewal can be nurtured and sustained in The Ten Faces of Innovation. The authors look at 10 personas in the workplace, such as anthropologists, who contribute insights by observing human behavior; experimenters, who try new things; hurdlers, who sur

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