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  • Image of Thin on Top
    Image of Thin on Top

    Why Corporate Governance Matters and How to Measure and Improve Board Performance

    by Bob Garratt

    Given the high-level scandals of recent years, companies are concerned that corporate boards not only make decisions that improve a company’s profitability, but that they conduct their activities in an organized, efficient and ethical manner. In Thin on Top, Bob Garratt, chairman of the board of a consultancy that specializes in director development and strategic thinking, discusses the current condition of corporate boards, dispels troublesome myths, and gives step-by-step recommendations on ho

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  • Image of Lateral Marketing
    Image of Lateral Marketing

    New Techniques for Finding Breakthrough Ideas

    by Fernando deBes, Philip Kotler

    In a consumer economy saturated with homogenous products and customers who are more and more immune to advertising messages, traditional vertical marketing — with its emphasis on market segmentation and brand proliferation — is failing us. There is a better way to reach consumers, to create innovative products and markets that don’t yet exist, and to gain a real competitive advantage: lateral marketing. In Lateral Marketing, marketing experts Philip Kotler and Fernando Trias de Bes show

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  • Image of Speed Review: The Wright Way
    Image of Speed Review: The Wright Way

    7 Problem-Solving Principles from the Wright Brothers That Can Make Your Business Soar

    by Mark Eppler

    AMACOM, 224 pages

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