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  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

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  • Image of The Dollarization Discipline
    Image of The Dollarization Discipline

    How Smart Companies Create Customer Value... and Profit from It

    by Richard Gregory, Jeffrey Fox

    In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu

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  • Image of Speed Review: Failsafe Strategies
    Image of Speed Review: Failsafe Strategies

    Exploiting Great Opportunities with Little or No Risk

    by Sayan Chatterjee

    Wharton School Publishing, 284 pages

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  • Image of Strategic Renaissance
    Image of Strategic Renaissance

    New Thinking and Innovative Tools to Create Great Corporate Strategies. . . Using Insights from History and Science

    by Evan M. Dudik

    In this insightful primer on corporate strategy development, Dudik shows why the traditional strategic goal of sustainable competitive advantage (SCA) is being replaced by a new goal: opportunity creation and exploitation (OCE). Dudik also explores the business application of a classic military strategy: the hammer and pivot.

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  • Image of Peak Performance
    Image of Peak Performance

    Aligning the Hearts and Minds of Your Employees

    by Jon R. Katzenbach

    Katzenbach, co-author of The Wisdom of Teams, shows how to build exceptional levels of employee performance and commitment by consistently pursuing one or more of five distinct paths to peak performance: the Mission, Values and Pride path; the Process and Metrics path; the Entrepreneurial Spirit path; the Individual Achievement path; and the Recognition and Celebration path.

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