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  • Image of HyperW@rs
    Image of HyperW@rs

    Eleven Rules for Survival and Profit in the Era of on-Line Business

    by Bruce Judson

    The rapid growth of the Internet as a business medium has had far-reaching implications for businesses of all sizes. Drawing on current practices of leading edge companies — as well as existing management theory and its practical applications — Bruce Judson offers 11 strategies for surviving and thriving in today’s hypercompetitive era.

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  • Image of The Alchemy of Growth
    Image of The Alchemy of Growth

    Practical Insights for Building the Enduring Enterprise

    by Mehrdad Baghai, David White, Stephen Coley

    The authors, based on their work for McKinsey, introduce the concept of strategic planning built around three “horizons,” reflecting the present, short-term future and long-term future of a company. The summary shows how managers can, and must, manage all three horizons at once.

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  • Image of Kotler on Marketing
    Image of Kotler on Marketing

    How to Create, Win, and Dominate Markets

    by Philip Kotler

    From “growing” profitable customers to developing a total value proposition, legendary marketing professor Kotler offers an overview of what value marketing functions must create for their companies. Other areas covered: customer-centered marketing, Internet marketing, and developing the marketing plan.

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  • Image of My Years With General Motors
    Image of My Years With General Motors

    by Alfred Sloan

    Alfred Sloan wrote a winning book that's as fresh and clear today as it was in the days when he headed General Motors. Share Sloan's helpful insights into a long list of business topics.

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  • Image of The Hungry Spirit
    Image of The Hungry Spirit

    A Quest for Purpose in the Modern World

    by Charles Handy

    This talented (and wealthy) author urges you to look beyond wealth for your satisfactions. Know when you have enough money, he advises, then turn to leaving something for the world behind you. All of us, even Bill Gates, can discover something about values from this.

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