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  • Image of The New Mainstream
    Image of The New Mainstream

    How the Multicultural Consumer Is Transforming American Business

    by Guy Garcia

    A new America is emerging. As the multiculturalism of Hispanics, African Americans, Asians and new immigrants comes together, they forge a New Mainstream-based culture and economy that will soon overcome the Anglocentric “Old” Mainstream. Corporations, politicians, institutions and the media will not only have to accept and understand the New Mainstream, but they will have to embrace it and become part of it. In The New Mainstream, journalist and multimedia entrepreneur Guy Garcia ...

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  • Image of Renovate Before You Innovate
    Image of Renovate Before You Innovate

    Why Doing the New Thing Might Not Be the Right Thing

    by Sergio Zyman

    Many companies rely too heavily on innovation to solve their problems, and they attempt to start over with something fresh to revive old and tired businesses. Innovation sounds great. But it is often the lazy approach to marketing, and it typically doesn’t work. In Renovate Before You Innovate, Sergio Zyman preaches the power of renovation to accelerate and sustain top-line growth. It starts with recapturing the essence of your existing brands, products and core competencies and doing m

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  • Image of Lion Taming
    Image of Lion Taming

    Working Successfully with Leaders, Bosses, and Other Tough Customers

    by Steven Katz

    Lions are the people all around us with power, responsibility, authority and talent — as well as the people who may simply be preoccupied with gaining more power and authority. According to Steven L. Katz, a right-hand executive and senior adviser to leaders and executives across many types of organizations, lions are never tame, and you need strategies to deal with that. In Lion Taming, Katz explains that lion taming is really lion teaming, and helps get you inside the minds of the lea

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  • Image of Stress for Success
    Image of Stress for Success

    by James Loehr

    Don't moan about stress; make it work for you. Here's an optimistic, productive approach to a growing problem in industry.

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  • Image of Intellectual Capital
    Image of Intellectual Capital

    The New Wealth of Organizations

    by Thomas Stewart

    Stewart says too many firms today think only of physical and financial assets. They ignore their intellectual capital, the talents of their employees, their information about customers and suppliers, their patents. He will show you how to evaluate them-- and make them grow.

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  • Image of Going Solo
    Image of Going Solo

    Developing a Home-Based Consulting Business from the Ground Up

    by William Bond

    Ready to be a consultant? Read this and you'll have the foundation for building your own home-based business.

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  • Image of Banishing Bureaucracy
    Image of Banishing Bureaucracy

    The Five Strategies for Reinventing Government

    by Robert Plastrik, David Osborne

    Here's a thoughtful approach to "reinventing government," from city hall to the Pentagon.

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  • Image of Business Wisdom of the Electronic Elite
    Image of Business Wisdom of the Electronic Elite

    COMPAQ, Sun, Hewlett-Packard, and Other Top Companies

    by Geoffrey James

    James shows how corporate culture based on respect, service, and cooperation underwrote the success of some of today's biggest high-tech companies. Learn from it.

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