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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of Leading Change
    Image of Leading Change

    by John P. Kotter

    Harvard's Kotter simplifies the messy, complex process of corporate change. He provides a blueprint for the steps you need to take whether your change is a restructuring, reengineering project, or cultural renewal. This is the last word on managing change.

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  • Image of Mean Business
    Image of Mean Business

    by Albert Dunlap

    Dunlap, head of Sunbeam Corporation, shows how he transformed Scott Paper from a money-losing, lackluster organization into a vibrant market leader. Tips abound – on strategy, cost cutting, out-sourcing, and getting ahead on the job. A great “here’s how I did it” summary.

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