Browse Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

  • Image of Confidence
    Image of Confidence

    How Winning Streaks and Losing Streaks Begin and End

    by Rosabeth Moss Kanter

    Presidents, managers, coaches and even individuals have the power to choose how they deal with a loss, and whether they are going to allow it to be the beginning of a trend, or have the confidence to learn how to win next time. By studying winning and losing teams, companies and organizations, Harvard Business School Professor Rosabeth Moss Kanter has found the keys to confidence and the way to find it when it is lost. Confidence presents the new theory and practice of success, and expl

    View Details

  • Image of First in Thirst
    Image of First in Thirst

    How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon

    by Darren Rovell

    First in Thirst chronicles the rise of the sports-drink industry and the near-monopoly that Gatorade has built and maintained through savvy marketing and branding strategies. In this summary, business journalist Darren Rovell offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps that have attended Gatorade’s reign as the 800-pound gorilla of the sports-drink scene.

    View Details

  • Image of Managing Customers as Investments
    Image of Managing Customers as Investments

    The Strategic Value of Customers in the Long Run

    by Donald Lehmann, Sunil Gupta

    In Managing Customers as Investments, business professors Sunil Gupta and Donald R. Lehmann offer a set of tools that shows you the correlation between your customer assets and the value of your firm. They explain the triggers that drive this value, and how to better manage your customers and, as a result, your shareholders’ wealth. They unlock the metrics, show you where you are and where you’re going, and provide you with the tools and tips to make your customer-related efforts more e

    View Details

  • Image of Speed Review: Return on Customer
    Image of Speed Review: Return on Customer

    Creating Maximum Value from Your Scarcest Resource

    by Don Peppers, Martha Rogers

    Currency/Doubleday, 296 pages

    View Details

  • Image of Big League Business Thinking
    Image of Big League Business Thinking

    The Heavy Hitter's Guide to Top Managerial Performance

    by Paul Miller, Tom Gorman

    Miller trains fast-trackers to think better and more productively. Here he outlines the four types of business problems you encounter and how to solve them.

    View Details

  • Image of The Age of Paradox
    Image of The Age of Paradox

    by Charles Handy

    Britain's best business thinker explains how the changing nature of society is transforming business. For all those wondering how to make sense of the world and protect their careers amid the changes.

    View Details

Recently Viewed Categories