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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Business @ the Speed of Thought
    Image of Business @ the Speed of Thought

    Using a Digital Nervous System

    by Bill Gates

    Information flow -- getting the right information to the right people at the right time -- is the “lifeblood” of any business, says Microsoft founder Gates. In this summary, he shows how to maintain this flow through a “digital nervous system” -- a single integrated digital infrastructure that uses digital tools as diverse as the Internet, PCs, computer networks, and specialized software to connect every component, every facet of your organization.

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  • Image of Free, Perfect, and Now
    Image of Free, Perfect, and Now

    Connecting to the Three Insatiable Customer Demands: A CEO's True Story

    by Robert Rodin

    Rodin, CEO of Marshall Industries, shows in this summary how he transformed a conventional electronics distributor into a high-speed junction box between customers and suppliers. The key: providing customers solutions to their problems that are free, perfect, and now. These three insatiable customer demands, says Rodin, must change your entire company -- from its mission and structure to the way you do business and even the incentives you offer employees.

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