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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Managing People Is Like Herding Cats
    Image of Managing People Is Like Herding Cats

    Warren Bennis on Leadership

    by Warren Bennis

    There's a shortage of leaders today. Leadership guru Bennis explains why, and offers advice on creating a leadership-friendly environment. Take his test of your leadership potential.

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  • Image of Selling on the Net
    Image of Selling on the Net

    The Complete Guide

    by Herschell Gordon Lewis, Robert Lewis

    Having a web site won't do you any good if people can't find you. The authors tell how to create a web site that will stop Internet surfers in their tracks. Our interview with the author cautions you about Internet growing pains and tells you not to expect miracles when you launch your site.

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  • Image of Relentless
    Image of Relentless

    The Japanese Way of Marketing

    by Ikujiro Nonaka, Johny Johansson

    Marketing in Japan is more of a process than a profession, relying heavily on common sense and intuition. Learn how that technique has given Japanese products a global edge.

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  • Image of Managing For The Future
    Image of Managing For The Future

    by Peter F. Drucker

    Learn which gauges indicate peak corporate performance, how to manage R and D profitably and ways to cut costs.

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  • Image of You've Got To Be Believed To Be Heard
    Image of You've Got To Be Believed To Be Heard

    The Complete Book of Speaking ... In Business and in Life!

    by Bert Decker

    A master communicator shows you how to appeal to a listener’s emotions to gain immediate acceptance for your message, product or idea. Leaders, public speakers and salespeople will benefit.

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  • Image of The Deming Management Method
    Image of The Deming Management Method

    by Mary Walton

    Try the management methods Dr. W. Edwards Deming used to help the Japanese lift themselves out of a postwar depression to a dominant position in world trade. A “must read.”

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