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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Beating The Street
    Image of Beating The Street

    The Best-Selling Author of (One up on Wall Street) Shows You how to Pick Winning Stocks and Mutual Funds

    by Peter Lynch

    Master stockpicker Lynch shows how he walloped the market averages while heading Fidelity's Magellan fund -- and how you can beat the Wall Street wizards, too. (Step one: Ignore the heard.)

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  • Image of Strategic Benchmarking
    Image of Strategic Benchmarking

    How to Rate Your Company's Performance against the World's Best

    by Gregory Watson

    You understand the value of comparing your company's practices to those of star performers in your industry. But how do you do that? Watson tells what to measure, how to find a benchmarking partner, and ways to apply what you've learned.

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  • Image of Sustaining Knock Your Socks Off Service
    Image of Sustaining Knock Your Socks Off Service

    by Thomas Connellan, Ron Zemke

    Service-quality experts Connellan and Zemke know that many customer-service programs sputter after a few months. They show you how to keep your employees enthusiatic and your customers enthralled.

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  • Image of Managing For The Future
    Image of Managing For The Future

    by Peter F. Drucker

    Learn which gauges indicate peak corporate performance, how to manage R and D profitably and ways to cut costs.

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  • Image of You've Got To Be Believed To Be Heard
    Image of You've Got To Be Believed To Be Heard

    The Complete Book of Speaking ... In Business and in Life!

    by Bert Decker

    A master communicator shows you how to appeal to a listener’s emotions to gain immediate acceptance for your message, product or idea. Leaders, public speakers and salespeople will benefit.

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  • Image of In Search of Excellence
    Image of In Search of Excellence

    by Tom Peters, Robert Waterman

    Must reading. In Search of Excellence reveals the eight things our nation’s excellent companies do best. Profit from the authors’ findings.

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