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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Moving Mountains
    Image of Moving Mountains

    Lessons in Leadership and Logistics from the Gulf War

    by William Pagonis

    Pagonis, Norman Schwarzkopf's logistics wizard in the Gulf War, shares his leadership and management techniques. This summary proves that initiative and a good management system can lift you into senior management fast.

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  • Image of Liberation Management
    Image of Liberation Management

    Necessary Disorganization for the Nanosecond Nineties: Necessary Disorganization for the Nanosecond Nineties

    by Tom Peters

    Peters once again astonishes business readers with his view of tomorrow’s successful company. It’s organized around projects, it has no hierarchy, its workers get results or get fired, and it doesn’t do anything a subcontractor can do better.

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  • Image of Managing For The Future
    Image of Managing For The Future

    by Peter F. Drucker

    Learn which gauges indicate peak corporate performance, how to manage R and D profitably and ways to cut costs.

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  • Image of You've Got To Be Believed To Be Heard
    Image of You've Got To Be Believed To Be Heard

    The Complete Book of Speaking ... In Business and in Life!

    by Bert Decker

    A master communicator shows you how to appeal to a listener’s emotions to gain immediate acceptance for your message, product or idea. Leaders, public speakers and salespeople will benefit.

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  • Image of In Search of Excellence
    Image of In Search of Excellence

    by Tom Peters, Robert Waterman

    Must reading. In Search of Excellence reveals the eight things our nation’s excellent companies do best. Profit from the authors’ findings.

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