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Loyalty Myths

Hyped Strategies That Will Put You Out of Business and Proven Tactics That Really Work

by Lerzan Aksoy, Henri Wallard, Terry Vavra, Timothy Keiningham

Thousands of books and even more articles have been written about customer loyalty and everyone agrees that it is vital. But are they right? In Loyalty Myths, renowned authors from one of the world’s premier business research firms reveal the ugly truth about customer loyalty — almost everything you’ve been told about it is wrong! To set things straight, the authors critique 53 of the most common beliefs about customer loyalty and debunk them fully with hard science and even harder data

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Bag the Elephant!

How to Win and Keep Big Customers

by Steve Kaplan

If you are the owner of a small or medium-sized business, Bag the Elephant! will show you how to find the big company (or “Elephant”) that is right for your business and business needs, navigate your way through huge companies, identify and secure internal champions, build strong alliances, and position your selling approach for maximum effectiveness. Are you afraid that your company’s culture won’t be a good match for an Elephant’s culture? Business expert Steve Kaplan explains how to align the

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The 360 Degree Leader

Developing Your Influence from Anywhere in the Organization

by John C. Maxwell

According to leadership expert John Maxwell, you can learn to develop your influence from wherever you are in the organization by becoming a 360-degree leader. You can learn to lead up, lead across and lead down. He writes that only 360-degree leaders influence people at every level of the organization, and by helping others, they help themselves. In The 360 Degree Leader, Maxwell explains that becoming a 360-degree leader is within the reach of anyone who possesses average or better...

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Managing For The Future

by Peter F. Drucker

Learn which gauges indicate peak corporate performance, how to manage R and D profitably and ways to cut costs.

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You've Got To Be Believed To Be Heard

The Complete Book of Speaking ... In Business and in Life!

by Bert Decker

A master communicator shows you how to appeal to a listener’s emotions to gain immediate acceptance for your message, product or idea. Leaders, public speakers and salespeople will benefit.

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