Selected Filters

Recently Viewed Categories

Book Summaries

Our entire archive of Soundview Executive Book Summaries®.
Page 1 of 3
  • Image of The Third Screen

    The Third Screen

    by Chuck Martin
    Item #: 3327
    The Third Screen defines the strategies and tactics businesses will need in a world gone mobile. Marketers and businesspeople who don't understand the untethered consumer risk becoming obsolete. This breakthrough book links the technological developments of m-commerce to the behavioral changes that accompany them, and reveals how key mobile innovators are becoming the mobile platform providers of the future.
    From: $9.00
    Buy Now!
  • Image of Real-Time Marketing & PR

    Real-Time Marketing & PR

    by David Meerman Scott
    Item #: 3310
    In this eye-opening follow-up to The New Rules of Marketing & PR, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps in this executive book summary of Real-Time Marketing & PR.
    From: $9.00
    Buy Now!
  • Image of Enterprise 2.0

    Enterprise 2.0

    by Andrew McAfee
    Item #: FBR1010A
    A Soundview Featured Book Review
    One of the first business books to tackle Web 2.0, McAfee's treatise on the next wave of social technology remains a good read for its overall business arguments. This Featured Book Review is intended for any executive that wants to learn the business applications of the social technology tools that captivate his or her employees and customers alike. There's little doubt that hours are being spent interacting with this technology. McAfee helps executives put
    From: $6.00
    Buy Now!
  • Image of Viral Loop

    Viral Loop

    by Adam L. Penenberg
    Item #: 3211
    Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.
    From: $9.00
    Buy Now!
  • Image of Trust Agents

    Trust Agents

    by Chris Brogan, Julien Smith
    Item #: 3208
    Trust agents aren’t necessarily marketers or salespeople; they’re digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.
    From: $9.00
    Buy Now!
  • Image of Speed Review: Once You're Lucky, Twice You're Good

    Speed Review: Once You're Lucky, Twice You're Good

    by Sarah Lacy
    Item #: BKS1008A
    Gotham Books, 294 pages
    From: $0.00
    Buy Now!
Page 1 of 3