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Book Summaries

Our entire archive of Soundview Executive Book Summaries®.
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  • Image of Woo, Wow, and Win

    Woo, Wow, and Win

    by Patricia O'Connell, Thomas A. Stewart
    Item #: 3909
    Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell focus on the importance of service design for companies.
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  • Image of Competing Against Luck

    Competing Against Luck

    by Karen Dillon, David S. Duncan, Taddy Hall, Clayton M. Christensen
    Item #: 3901
    Innovation strategy and growth expert Clayton M. Christensen, and his co-authors Taddy Hall, Karen Dillon and David Duncan, present a new conceptual framework for products and innovation based on their conclusion that customers don't "buy" products or services; they “hire” them to do a job.
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  • Image of Speed Review: Jobs to Be Done

    Speed Review: Jobs to Be Done

    by Stephen Wunker, David Farber, Jessica Wattman
    Item #: BKS0217C
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  • Image of Speed Review: Youtility

    Speed Review: Youtility

    by Jay Baer
    Item #: BKS1013B
    Portfolio/Penguin, 221 pages
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  • Image of Webinar: Knowing What Customers Need Before They Do

    Webinar: Knowing What Customers Need Before They Do

    by Bill Thomas
    Item #: CNF0313B
    In this Soundview Live webinar Knowing What Customers Need Before They Do, Bill Thomas, author of Anticipate, offers a unique contribution to the customer service field by providing leaders across industries and business cultures a practical "how to" model for taking their customer experience to the next plateau.
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  • Image of ENGAGED!

    ENGAGED!

    by Gregg Lederman
    Item #: 3527
    In ENGAGED! Gregg Lederman teaches how to design and implement a sustainable culture and customer experience. Practical and useful tools, including the ENGAGED Index, demonstrate how to communicate expectations for living the brand, measure to establish visibility and accountability, and ultimately create customers for life. Lederman’s message of “Managing the Experience” has already transformed the culture in many leading companies.
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  • Image of Can't Buy Me Like

    Can't Buy Me Like

    by Bob Garfield, Doug Levy
    Item #: 3518
    Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these...
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  • Image of Speed Review: Empowered

    Speed Review: Empowered

    by Ted Schadler, Josh Bernoff
    Item #: BKS0111D
    Harvard Business Review Press, 252 pages
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  • Image of The New Experts

    The New Experts

    by Robert H. Bloom
    Item #: 3230
    Customers no longer care where or from whom they buy, which puts buyers in control of the entire purchase progression. Business strategy expert Robert Bloom identifies four decisive customer moments as part of a customer-centric solution in order to think like a buyer, deliver the benefits buyers want and ultimately achieve profitable growth.
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