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  • Image of Management Wisdom From the New York Yankees’ Dynasty
    Image of Management Wisdom From the New York Yankees’ Dynasty

    What Every Manager Can Learn from a Legendary Team's 80-Year Winning Streak

    by Lance Berger

    Author Lance Berger is a management consultant to Fortune 500 companies and has served as a consultant to Major League Baseball. After looking deeply into the history of the Yankees’ organization, Berger discovered that many of the same principles that made the Yankees great were also driving the success of business clients. These core principles are based on leadership, processes and culture. In Management Wisdom From the New York Yankees’ Dynasty, Berger offers time-tested management

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  • Image of The Growth Gamble
    Image of The Growth Gamble

    When Leaders Should Bet Big on New Business, and how They Can Avoid Expensive Failures

    by Robert Park, Andrew Campbell

    Conventional business wisdom dictates that companies should focus their sights on growth. But growth is no certain thing, say the authors of The Growth Gamble. Not all companies are built for rapid growth: Their markets are unsteady or extremely competitive, their infrastructure is not sufficiently flexible, or they don’t have the quality or quantity of people to lend to the effort. For these companies, a slow or steady growth curve, over years or even decades, is the healthiest option.

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  • Image of The Enthusiastic Employee
    Image of The Enthusiastic Employee

    How Companies Profit by Giving Workers What They Want

    by Michael Irwin Meltzer, David Sirota, Louis Mischkind

    Enthusiastic employees outproduce and outperform employees who are not motivated to perform. In The Enthusiastic Employee, three employee management experts from Sirota Consulting offer 30 years of research and experience to show readers exactly what managers are doing wrong — and what they should do instead. Drawing on detailed case studies and employee attitude surveys from hundreds of companies, the authors describe a dollars-and-cents business case for high employee morale, and pres

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  • Image of Speed Review: Ethics in Public Relations
    Image of Speed Review: Ethics in Public Relations

    A Guide to Best Practice

    by Patricia Parsons

    Kogan Page, 187 pages

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  • Image of Speed Review: The Only Sustainable Edge
    Image of Speed Review: The Only Sustainable Edge

    Why Business Strategy Depends on Productive Friction and Dynamic Specialization

    by John Hagel, John Seely Brown

    Harvard Business School Press, 218 pages

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  • Image of Rethinking the Sales Force
    Image of Rethinking the Sales Force

    Redefining Selling to Create and Capture Customer Value

    by John DeVincentis, Neil Rackham

    A salesforce traditionally communicates value -- making a sales pitch that tout the features and virtues of its products or services. Today, that's not good enough, according to the authors. The purpose of a sales force should be to find ways to create value, not just communicate it. After showing how all customers fit into one of three categories, the authors present the three value-creating selling strategies that correspond to the three customer categories.

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  • Image of Secrets of the Investment All-Stars
    Image of Secrets of the Investment All-Stars

    by Kenneth Stern

    From John Bogle, chairman and founder of Vanguard to Mario Gabelli, who specializes in finding undervalued stocks that have an identified "catalyst" that promises future growth, you'll learn the secrets of the investment all-stars you read about in the financial pages.

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  • Image of Comeback
    Image of Comeback

    How Seven Straight-Shooting CEO's Turned Around Troubled Companies

    by Martin Puris

    Editor Puris offers the stories of eight top executives, including Robert Louis-Dreyfus of sportswear firm Adidas, Gordon Bethune of Continental Airlines, and Eckard Pfeiffer of Compaq Computer Corporation, who through their leadership skills turned their ailing companies around.

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