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  • Image of Free Prize Inside!
    Image of Free Prize Inside!

    The Next Big Marketing Idea

    by Seth Godin

    A free prize is a game-changing soft innovation; a cool twist that doesn’t cost a fortune but transforms the way people think about your product or service. In Free Prize Inside!, marketing guru Seth Godin encourages readers to take on the challenge of doing the essential task of creating innovation. Godin explains that one cannot create innovation by building an organization that is automatically and effortlessly innovative. Instead, companies must develop innovation by creating a desire among

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  • Image of Hardball
    Image of Hardball

    Are You Playing to Play or Playing to Win?

    by George Stalk, Rob Lachenauer

    Master strategists George Stalk and Rob Lachenauer predict that business competition will become so fierce over the next 10 years that marginal victories and short-term advantages will not be enough to keep a company thriving. In Hardball, they explain that winning will require relentless strategic execution focused on turning competitive advantages into decisive advantages that neutralize, marginalize and even punish rivals. Stalk and Lachenauer turn the experience they have developed

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  • Image of Speed Review: Blue Streak
    Image of Speed Review: Blue Streak

    Inside jetBlue, the Upstart that Rocked an Industry

    by Barbara Peterson

    Portfolio, 262 pages

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  • Image of Speed Review: Navigating the Badlands
    Image of Speed Review: Navigating the Badlands

    Thriving in the Decade of Radical Transformation and Beyond

    by Mary O'Hara-Devereaux

    Jossey-Bass, 332 pages

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  • Image of Speed Review: Powerhouse Marketing Plans
    Image of Speed Review: Powerhouse Marketing Plans

    14 Outstanding Real-Life Plans and What You Can Learn from Them to Supercharge Your Own Campaigns

    by Winslow Johnson

    AMACOM, 352 pages

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