Executive Book Summaries®

Clear All

Filters

Publication Date

  • Image of Managing Crises Before They Happen
    Image of Managing Crises Before They Happen

    What Every Executive and Manager Needs to Know about Crisis Management

    by Ian I. Mitroff

    It’s impossible to eliminate crises completely. But crisis management experts Mitroff and Anagnos outline the crisis management tools — and attitudes — needed to either anticipate crises or effectively manage them once they occur.

    View Details

  • Image of Improving Customer Satisfaction, Loyalty, and Profit
    Image of Improving Customer Satisfaction, Loyalty, and Profit

    An Integrated Measurement and Management System

    by Anders Gustafsson, Michael D. Johnson

    The authors’ detailed five-step process for developing an integrated customer measurement and management system will show you how to find out exactly what your customers want and use that information to produce the kinds of products and services that will keep them coming back.

    View Details

  • Image of Speed Review: More Than a Motorcycle
    Image of Speed Review: More Than a Motorcycle

    The Leadership Journey at Harley-Davidson

    by Lee Ozley, Rich Teerlink

    Harvard Business School Press, 288 pages

    View Details

  • Image of Speed Review: Shopping for Identity
    Image of Speed Review: Shopping for Identity

    The Marketing of Ethnicity

    by Marilyn Halter

    Schocken Books, 244 pages

    View Details

Recently Viewed Categories