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  • Image of Conquering Consumerspace
    Image of Conquering Consumerspace

    Marketing Strategies for a Branded World

    by Michael R. Solomon

    In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy

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  • Image of Career Warfare
    Image of Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David F. D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, c

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  • Image of Speed Review: Manager of Choice
    Image of Speed Review: Manager of Choice

    5 Competencies for Cultivating Top Talent

    by Nancy Ahlrichs

    Davies-Black, 232 pages

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  • Image of Customer-Centered Growth
    Image of Customer-Centered Growth

    Five Proven Strategies for Building Competitive Advantage

    by Richard Whiteley, Diane Hessan

    You’re probably not even halfway to truly satisfying those who really pay the bills – your customers. This summary explains how to focus on your customer with the intensity of a laser beam.

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  • Image of People Styles at Work
    Image of People Styles at Work

    Making Bad Relationships Good and Good Relationships Better

    by Robert Bolton, Dorothy Bolton

    You and everybody else fit into one of four personality groups. Knowing which one you're in and how to deal with those in other groups are part of the priceless information this summary offers.

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