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  • Image of Absolute Value

    Absolute Value

    by Itamar Simonson, Emanuel Rosen
    Item #: 3615
    Absolute Value answers the question of what influences customers in this new age and describes how a company should design its communication strategy, market research program, and segmentation strategy in order to adopt a new way of thinking about marketing in this new environment.
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  • Image of Speed Review: The Wawa Way

    Speed Review: The Wawa Way

    by Howard Stoeckel
    Item #: BKS0814D
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  • Image of Customer Centricity

    Customer Centricity

    by Peter Fader
    Item #: 34WTFS
    Overturning some of our most fundamental beliefs about customer service, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers by focusing on the needs of your most valuable customers.
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