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  • Image of Woo, Wow, and Win
    Image of Woo, Wow, and Win

    Service Design, Strategy, and the Art of Customer Delight

    by Patricia O'Connell, Thomas A. Stewart

    Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell focus on the importance of service design for companies.

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  • Image of Speed Review: Play Bigger
    Image of Speed Review: Play Bigger

    How Pirates, Dreamers and Innovators Create and Dominate Markets

    by Dave Peterson, Christopher Lochhead, Kevin Maney, Al Ramadan

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  • Image of Speed Review: Driven to Delight
    Image of Speed Review: Driven to Delight

    Delivering World-Class Customer Experience the Mercedes-Benz Way

    by Joseph Michelli

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  • Image of Speed Review: The Art of Social Media
    Image of Speed Review: The Art of Social Media

    Power Tips for Power Users

    by Guy Kawasaki, Peg Fitzpatrick

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  • Image of Speed Review: Twitter Is Not a Strategy
    Image of Speed Review: Twitter Is Not a Strategy

    Rediscovering the Art of Brand Marketing

    by Tom Doctoroff

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  • Image of Absolute Value
    Image of Absolute Value

    What Really Influences Customers in the Age of (Nearly) Perfect Information

    by Itamar Simonson, Emanuel Rosen

    Absolute Value answers the question of what influences customers in this new age and describes how a company should design its communication strategy, market research program, and segmentation strategy in order to adopt a new way of thinking about marketing in this new environment.

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  • Image of Speed Review: Legendary Service
    Image of Speed Review: Legendary Service

    The Key is to Care

    by Vicki Halsey, Kathy Cuff, Ken Blanchard

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  • Image of Speed Review: The Wawa Way
    Image of Speed Review: The Wawa Way

    How a Funny Name and Six Core Values Revolutionized Convenience

    by Howard Stoeckel

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  • Image of Customer Centricity
    Image of Customer Centricity

    Focus on the Right Customers for Strategic Advantage

    by Peter Fader

    Overturning some of our most fundamental beliefs about customer service, renowned behavioral data expert Peter Fader, Co-Director of The Wharton Customer Analytics Initiative, helps businesses radically rethink how they relate to customers by focusing on the needs of your most valuable customers.

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