Book Summaries

Our entire archive of Soundview Executive Book Summaries®.
Page 1 of 5
  • Image of Speed Review: Originals

    Speed Review: Originals

    by Adam Grant
    Item #: BKS0516A
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  • Image of Data-ism

    Data-ism

    by Steve Lohr
    Item #: FBR0615
    New York Times reporter Steve Lohr explains how big-data technology has its benefits and its drawbacks, which raises questions about the wider implications for everyone. Lohr lends insight into what’s ahead, suggesting that individuals and organizations will need to exploit, protect and manage data to stay competitive.
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  • Image of Speed Review: The Reputation Economy

    Speed Review: The Reputation Economy

    by David Thompson, Michael Fertik
    Item #: BKS0515B
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  • Image of Enterprise 2.0

    Enterprise 2.0

    by Andrew McAfee
    Item #: FBR1010A
    A Soundview Featured Book Review
    One of the first business books to tackle Web 2.0, McAfee's treatise on the next wave of social technology remains a good read for its overall business arguments. This Featured Book Review is intended for any executive that wants to learn the business applications of the social technology tools that captivate his or her employees and customers alike. There's little doubt that hours are being spent interacting with this technology. McAfee helps executives put
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  • Image of Viral Loop

    Viral Loop

    by Adam L. Penenberg
    Item #: 3211
    Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.
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  • Image of Trust Agents

    Trust Agents

    by Chris Brogan, Julien Smith
    Item #: 3208
    Trust agents aren’t necessarily marketers or salespeople; they’re digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business’s reputation. This book will show you how to build profitable relationships with trust agents, or become one yourself.
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