Summaries

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  • Image of Speed Review: Originals
    Image of Speed Review: Originals

    How Non-Conformists Move the World

    by Adam Grant

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  • Image of Data-ism
    Image of Data-ism

    The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

    by Steve Lohr

    New York Times reporter Steve Lohr explains how big-data technology has its benefits and its drawbacks, which raises questions about the wider implications for everyone. Lohr lends insight into what’s ahead, suggesting that individuals and organizations will need to exploit, protect and manage data to stay competitive.

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  • Image of Speed Review: The Reputation Economy
    Image of Speed Review: The Reputation Economy

    How to Optimize Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset

    by David Thompson, Michael Fertik

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  • Image of Speed Review: The Innovators
    Image of Speed Review: The Innovators

    How a Group of Hackers, Geniuses, and Geeks Created the Digital Revolution

    by Walter Isaacson

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  • Image of Speed Review: Mobile Influence
    Image of Speed Review: Mobile Influence

    The New Power of the Consumer

    by Chuck Martin

    Palgrave Macmillan, 246 pages

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  • Image of Enterprise 2.0
    Image of Enterprise 2.0

    New Collaborative Tools for Your Organization's Toughest Challenges

    by Andrew McAfee

    A Soundview Featured Book Review
    One of the first business books to tackle Web 2.0, McAfee's treatise on the next wave of social technology remains a good read for its overall business arguments. This Featured Book Review is intended for any executive that wants to learn the business applications of the social technology tools that captivate his or her employees and customers alike. There's little doubt that hours are being spent interacting with this technology. McAfee helps executives put

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  • Image of Viral Loop
    Image of Viral Loop

    From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves

    by Adam L. Penenberg

    Many of the most successful Web 2.0 companies, including MySpace, YouTube, eBay and Twitter are prime examples of what journalist Adam Penenberg calls a “viral loop” –– to use it, you have to spread it. All kinds of businesses –– from the smallest start-ups to nonprofit organizations to the biggest multinational corporations –– can use the paradigm-busting power of viral loops to enable their business through technology.

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  • Image of Speed Review: Once You're Lucky, Twice You're Good
    Image of Speed Review: Once You're Lucky, Twice You're Good

    The Rebirth of Silicon Valley and the Rise of Web 2.0

    by Sarah Lacy

    Gotham Books, 294 pages

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  • Image of Six Pixels of Separation
    Image of Six Pixels of Separation

    Everyone Is Connected. Connect Your Business to Everyone.

    by Mitch Joel

    In Six Pixels of Separation, digital marketing expert Mitch Joel integrates digital marketing, social media, personal branding and entrepreneurship in a clear, entertaining and instructive way that everyone can understand and apply. Through the use of timely case studies and fascinating stories, he offers a complete set of the latest tactics, insights and tools that will empower you to reach a global audience and consumer base — and, best yet, you can do this pretty much for free.

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