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  • Image of What the Customer Wants You to Know
    Image of What the Customer Wants You to Know

    How Everybody Needs to Think Differently About Sales

    by Ram Charan

    More than ever these days, the sales process tends to be a war about price. But there's a better way to think about sales, says best-selling author Ram Charan. Charan defines this new approach to selling as value creation selling (VCS), which he says is radical but nonetheless practical. VCS differentiates you from the competition, paving the way to better pricing, better margins and higher revenue growth built on win-win relationships that deepen over time.

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  • Image of Exceeding Customer Expectations
    Image of Exceeding Customer Expectations

    What Enterprise, America's #1 Car Rental Company, Can Teach You about Creating Lifetime Customers

    by Kirk Kazanjian

    While providing a thorough case study of the success of Enterprise Rent-A-Car, Kazanjian also gives an in-depth look to the strategic management practices that have boosted the company to the top of its industry.

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  • Image of Outside Innovation
    Image of Outside Innovation

    How Your Customers Will Co-Design Your Company's Future

    by Patricia B. Seybold

    Innovation is what keeps companies at the top of their fields, and Seybold shows that the best way for companies to do this is to involve passionate customers in every aspect of their product and service design.

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  • Image of Words that Work
    Image of Words that Work

    It's Not What You Say, It's What People Hear

    by Dr. Frank I. Luntz

    To effectively obtain the power of communication, you must learn that it’s not always what you say, but how you say it. Luntz offers sound advice on how to tactically use words and phrases to get what you want in life.

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