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  • Image of What the Customer Wants You to Know
    Image of What the Customer Wants You to Know

    How Everybody Needs to Think Differently About Sales

    by Ram Charan

    More than ever these days, the sales process tends to be a war about price. But there's a better way to think about sales, says best-selling author Ram Charan. Charan defines this new approach to selling as value creation selling (VCS), which he says is radical but nonetheless practical. VCS differentiates you from the competition, paving the way to better pricing, better margins and higher revenue growth built on win-win relationships that deepen over time.

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  • Image of In Praise of Good Business
    Image of In Praise of Good Business

    How Optimizing Risk Rewards Both Your Bottom Line and Your People

    by Judith Bardwick

    Here's a bold approach to boosting employee productivity by motivating them to take risks and accept accountability, even in a time of layoffs. The results, this noted business author promises, are healthier employees and record profits.

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  • Image of Mastering the Art of Creative Collaboration
    Image of Mastering the Art of Creative Collaboration

    by Robert Hargrove

    Collaboration -- forming teams in a workplace -- can be unproductive by dampening the creative efforts of team members. Hargrove tells how to avoid this. It calls for sharing goals and using lateral, not hierarchical leadership.

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