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  • Image of What the Customer Wants You to Know
    Image of What the Customer Wants You to Know

    How Everybody Needs to Think Differently About Sales

    by Ram Charan

    More than ever these days, the sales process tends to be a war about price. But there's a better way to think about sales, says best-selling author Ram Charan. Charan defines this new approach to selling as value creation selling (VCS), which he says is radical but nonetheless practical. VCS differentiates you from the competition, paving the way to better pricing, better margins and higher revenue growth built on win-win relationships that deepen over time.

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  • Image of The Manager's Balancing Act
    Image of The Manager's Balancing Act

    by Florence Stone

    The "act" is trying to balance traditional methods with new management theories. Solid advice will keep you from stumbling.

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  • Image of Personal Magnetism
    Image of Personal Magnetism

    Discover Your own Charisma and Learn to Charm, Inspire, and Influence Others

    by Andrew DuBrin

    You can strengthen this valuable asset, your personal magnetism, and improve your contacts with people. Here is the way.

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  • Image of The Living Company
    Image of The Living Company

    by Arie DeGeus

    Learn what characteristics will promise longevity for your firm. De Geus found out, and his findings could add decades to the life of your corporation. Valuable for planning.

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