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  • Image of What the Customer Wants You to Know
    Image of What the Customer Wants You to Know

    How Everybody Needs to Think Differently About Sales

    by Ram Charan

    More than ever these days, the sales process tends to be a war about price. But there's a better way to think about sales, says best-selling author Ram Charan. Charan defines this new approach to selling as value creation selling (VCS), which he says is radical but nonetheless practical. VCS differentiates you from the competition, paving the way to better pricing, better margins and higher revenue growth built on win-win relationships that deepen over time.

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  • Image of Leading Change
    Image of Leading Change

    by John P. Kotter

    Harvard's Kotter simplifies the messy, complex process of corporate change. He provides a blueprint for the steps you need to take whether your change is a restructuring, reengineering project, or cultural renewal. This is the last word on managing change.

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  • Image of Mean Business
    Image of Mean Business

    by Albert Dunlap

    Dunlap, head of Sunbeam Corporation, shows how he transformed Scott Paper from a money-losing, lackluster organization into a vibrant market leader. Tips abound – on strategy, cost cutting, out-sourcing, and getting ahead on the job. A great “here’s how I did it” summary.

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