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  • Image of What the Customer Wants You to Know
    Image of What the Customer Wants You to Know

    How Everybody Needs to Think Differently About Sales

    by Ram Charan

    More than ever these days, the sales process tends to be a war about price. But there's a better way to think about sales, says best-selling author Ram Charan. Charan defines this new approach to selling as value creation selling (VCS), which he says is radical but nonetheless practical. VCS differentiates you from the competition, paving the way to better pricing, better margins and higher revenue growth built on win-win relationships that deepen over time.

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  • Image of Innovation and Entrepreneurship
    Image of Innovation and Entrepreneurship

    by Peter F. Drucker

    How to shift a business, large or small, toward entrepreneurship and greater success. The guru of management explains how to identify opportunities and test their worth.

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  • Image of Moments of Truth
    Image of Moments of Truth

    by Jan Carlzon

    If you’re concerned about service, don’t miss this one. Carlzon tells how he turned around three companies by giving top priority to customer needs. As the president of SAS Carlzon relates how he set goals and got everyone to work for them. Good management techniques.

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