The Influence of Generation X on the New American Economy
Most of your future customers will be Generation Xers, as will most of your future employees -- understanding them is an organizational imperative. Meredith Bagby will tell you about her generation: how they buy, how they work, and how they lead. She finds them enthusiastic and hard-working but savvy and rational at the same time. Generation X, she says, has a right to be confident and enthusiastic – rationally exuberant – about the future.