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  • Image of Exceeding Customer Expectations

    Exceeding Customer Expectations

    by Kirk Kazanjian
    Item #: 2913
    While providing a thorough case study of the success of Enterprise Rent-A-Car, Kazanjian also gives an in-depth look to the strategic management practices that have boosted the company to the top of its industry.
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  • Image of Outside Innovation

    Outside Innovation

    by Patricia B. Seybold
    Item #: 2912
    Innovation is what keeps companies at the top of their fields, and Seybold shows that the best way for companies to do this is to involve passionate customers in every aspect of their product and service design.
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  • Image of Words that Work

    Words that Work

    by Dr. Frank I. Luntz
    Item #: 2911
    To effectively obtain the power of communication, you must learn that it’s not always what you say, but how you say it. Luntz offers sound advice on how to tactically use words and phrases to get what you want in life.
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