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  • Image of Purple Cow

    Purple Cow

    by Seth Godin
    Item #: 2520
    Jingles, slogans and pretty ads aren’t good enough. Marketing guru and best-selling author Godin shows how you need to seek out the exceptional and the remarkable to get your brand or product noticed in today’s cluttered markets.
    From: $9.00
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  • Image of The Headcount Solution

    The Headcount Solution

    by N Fredric Crandall, Marc J. Wallace Jr.
    Item #: 2519
    Layoffs should always be the last resort of any company requiring deep cost-cutting measures. The authors present a seven-step plan for cutting compensation costs. In this plan, layoffs are just the third of three cost-cutting strategies. If layoffs become necessary, the authors provide hints on treating employees with respect and dignity, and keeping valuable employees in the organization.
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