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  • Image of The Customer-Centered Enterprise

    The Customer-Centered Enterprise

    by Harvey Thompson
    Item #: 2220
    If you are going to succeed in business today, you have no choice but to become customer-centered. This summary teaches you exactly what steps you need to take to become customer-centered, and explains what leaders in the field have done to change their focus and vision from an internally driven idea of what the customer wants to an outside-in vision of what the customer wants.
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  • Image of Blown to Bits

    Blown to Bits

    by Philip Evans, Thomas S. Wurster
    Item #: 2219
    Authors Evans and Wurster maintain that the central tenets of traditional business strategy have been “blown up” by the Internet, eliminating both borders and barriers long taken for granted as part of doing business, as well has hastening the development of standards and common connectivity for many years to come. They focus on several key pieces of what they call the “new economics of information,” including richness and reach, deconstruction, and disintermediation.
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