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  • Image of Personality Not Included
    Image of Personality Not Included

    Why Companies Lose Their Authenticity--And How Great Brands Get it Back

    by Rohit Bhargava

    Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.

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  • Image of The New Age of Innovation
    Image of The New Age of Innovation

    Driving Cocreated Value Through Global Networks

    by CK Prahalad, MS Krishnan

    In the new age of innovation and corporate growth, business processes must be able to smoothly connect consumers and resources and at the same time manage the necessities that ensure efficiency and flexibility. Managers must become skilled at real-time actions that are event and consumer specific. Leaders will need to imagine and inspire. To accomplish the transformation that companies are faced with in order to compete globally, Prahalad and Krishnan offer a strategic plan.

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  • Image of The Trillion Dollar Meltdown
    Image of The Trillion Dollar Meltdown

    Easy Money, High Rollers, and the Great Credit Crash

    by Charles R. Morris

    The Trillion Dollar Meltdown explains the arcane financial instruments, chicanery, policy misjudgments, dogmas and delusions that created the greatest credit bubble in world history. It also warns that continual denial and concealment could cause the crisis to stretch out for years if financial and government leaders continue to downplay the problem. Charles Morris helps readers understand how the world economy has been put on the brink — and the radically reshaped political/econo

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  • Image of Stop Managing, Start Coaching
    Image of Stop Managing, Start Coaching

    How Performance Coaching Can Enhance Commitment and Improve Productivity

    by Jerry Gilley, Nathaniel Boughton

    This summary will teach you how to coach. You'll learn how to train employees for specific jobs, mentor them, and confront those not performing well. You'll gain motivated, productive employees.

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  • Image of The Loyalty Effect
    Image of The Loyalty Effect

    The Hidden Force Behind Growth, Profits, and Lasting Value

    by Fred Reichheld

    The loyalty of customers, employees, and inĀ­vestors can combine to create companies with miraculous levels of cash flow. Lessons from A. G. Edwards, State Farm Insurance, and others show how to inspire loyalty.

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