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  • Image of Personality Not Included
    Image of Personality Not Included

    Why Companies Lose Their Authenticity--And How Great Brands Get it Back

    by Rohit Bhargava

    Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.

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  • Image of The New Age of Innovation
    Image of The New Age of Innovation

    Driving Cocreated Value Through Global Networks

    by CK Prahalad, MS Krishnan

    In the new age of innovation and corporate growth, business processes must be able to smoothly connect consumers and resources and at the same time manage the necessities that ensure efficiency and flexibility. Managers must become skilled at real-time actions that are event and consumer specific. Leaders will need to imagine and inspire. To accomplish the transformation that companies are faced with in order to compete globally, Prahalad and Krishnan offer a strategic plan.

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  • Image of The Trillion Dollar Meltdown
    Image of The Trillion Dollar Meltdown

    Easy Money, High Rollers, and the Great Credit Crash

    by Charles R. Morris

    The Trillion Dollar Meltdown explains the arcane financial instruments, chicanery, policy misjudgments, dogmas and delusions that created the greatest credit bubble in world history. It also warns that continual denial and concealment could cause the crisis to stretch out for years if financial and government leaders continue to downplay the problem. Charles Morris helps readers understand how the world economy has been put on the brink — and the radically reshaped political/econo

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  • Image of The Science of High-Performance Supplier Management
    Image of The Science of High-Performance Supplier Management

    A Systematic Approach to Improving Procurement Costs, Quality, and Relationships

    by Randy A. Moore

    Moore presents an in-depth, nuts-and-bolts guide to procurement that will prove invaluable to purchasing managers as well as company executives. Based on practices developed in the procurement of high technology systems, Moore’s framework, called STeP (Systematic Technology for Procurement), is a repeatable, scientific process for purchasing.

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  • Image of The Real Warren Buffett
    Image of The Real Warren Buffett

    Managing Capital, Leading People

    by James O'Loughlin

    Past books on the legendary head of Berkshire Hathaway have focused on his investment skills. O’Loughlin shows why Buffett is not only a visionary investor, but also a visionary manager of people and a superb company leader. His management credo — and his directive to employees throughout Berkshire Hathaway — is to “act like an owner.”

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