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  • Image of Personality Not Included
    Image of Personality Not Included

    Why Companies Lose Their Authenticity--And How Great Brands Get it Back

    by Rohit Bhargava

    Personality can make your customers passionate about your brand. Personality inspires trust, and trust can build customer loyalty. In this social media era where identities are shaped as much by perception as communication, marketing becomes more about building relationships with customers than about traditional selling. Rohit Bhargava details the theory of personality and explains how to put it into action effectively.

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  • Image of The New Age of Innovation
    Image of The New Age of Innovation

    Driving Cocreated Value Through Global Networks

    by CK Prahalad, MS Krishnan

    In the new age of innovation and corporate growth, business processes must be able to smoothly connect consumers and resources and at the same time manage the necessities that ensure efficiency and flexibility. Managers must become skilled at real-time actions that are event and consumer specific. Leaders will need to imagine and inspire. To accomplish the transformation that companies are faced with in order to compete globally, Prahalad and Krishnan offer a strategic plan.

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  • Image of The Trillion Dollar Meltdown
    Image of The Trillion Dollar Meltdown

    Easy Money, High Rollers, and the Great Credit Crash

    by Charles R. Morris

    The Trillion Dollar Meltdown explains the arcane financial instruments, chicanery, policy misjudgments, dogmas and delusions that created the greatest credit bubble in world history. It also warns that continual denial and concealment could cause the crisis to stretch out for years if financial and government leaders continue to downplay the problem. Charles Morris helps readers understand how the world economy has been put on the brink — and the radically reshaped political/econo

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  • Image of Business @ the Speed of Thought
    Image of Business @ the Speed of Thought

    Using a Digital Nervous System

    by Bill Gates

    Information flow -- getting the right information to the right people at the right time -- is the “lifeblood” of any business, says Microsoft founder Gates. In this summary, he shows how to maintain this flow through a “digital nervous system” -- a single integrated digital infrastructure that uses digital tools as diverse as the Internet, PCs, computer networks, and specialized software to connect every component, every facet of your organization.

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  • Image of Free, Perfect, and Now
    Image of Free, Perfect, and Now

    Connecting to the Three Insatiable Customer Demands: A CEO's True Story

    by Robert Rodin

    Rodin, CEO of Marshall Industries, shows in this summary how he transformed a conventional electronics distributor into a high-speed junction box between customers and suppliers. The key: providing customers solutions to their problems that are free, perfect, and now. These three insatiable customer demands, says Rodin, must change your entire company -- from its mission and structure to the way you do business and even the incentives you offer employees.

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