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  • Image of Boeing Versus Airbus
    Image of Boeing Versus Airbus

    The Inside Story of the Greatest International Competition in Business

    by John Newhouse

    A Soundview Featured Book Review
    Twenty-five years ago John Newhouse's book The Sporty Game examined the high-stakes business environment that exists in the manufacturing and selling of large commercial aircraft, commonly referred to as LCAs. A quarter of a century later, that book is considered a classic about the airplane business. Now, in Boeing Versus Airbus, Newhouse focuses his sights on the intense competition between the world's two largest manufacturers of passenger airplanes.

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  • Image of Driving Change
    Image of Driving Change

    The UPS Approach to Business

    by Mike Brewster, Frederick Dalzell

    We see them everywhere –– those brown trucks delivering their share of 14 million parcels handled daily. To most people, UPS is a reliable fact of life. But to well-informed businesspeople, Big Brown is a company to emulate.

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  • Image of Seduced by Success
    Image of Seduced by Success

    How the Best Companies Survive the 9 Traps of Winning

    by Robert J. Herbold

    Don't let success put your company on the road to ruin. People and entire companies can easily fall into the trappings of success. Robert Herbold wrote Seduced by Success in an effort to help individuals and organizations become successful and stay successful. This summary will show you how to look past your current success or stability and constantly probe for new and better ideas and ways to do things.

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  • Image of Sink or Swim
    Image of Sink or Swim

    New Job. New Boss. 12 Weeks to Get It Right.

    by Milo Sindell, Thuy Sindell, Ph.D.

    The first 12 weeks in your new job are an important time in your life. You worked hard to find the right company, did all the right things to make your resume rise to the top of the pile, and aced the interview. Now you've got the job. It's time to establish yourself as a valuable and valued member of your new company. Your mission is to get up to speed as quickly as possible in your first twelve weeks on the job. Ninety days is not a long time. Therefore, it is critical that you swim with the c

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  • Image of Stop Managing, Start Coaching
    Image of Stop Managing, Start Coaching

    How Performance Coaching Can Enhance Commitment and Improve Productivity

    by Jerry Gilley, Nathaniel Boughton

    This summary will teach you how to coach. You'll learn how to train employees for specific jobs, mentor them, and confront those not performing well. You'll gain motivated, productive employees.

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  • Image of The Loyalty Effect
    Image of The Loyalty Effect

    The Hidden Force Behind Growth, Profits, and Lasting Value

    by Fred Reichheld

    The loyalty of customers, employees, and in­vestors can combine to create companies with miraculous levels of cash flow. Lessons from A. G. Edwards, State Farm Insurance, and others show how to inspire loyalty.

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  • Image of Green Marketing
    Image of Green Marketing

    Responding to Environmental Consumer Demands

    by Jacquelyn Ottman

    "Environmental consumerism" is a long-term trend, so be prepared. You'll learn how to make sure your products and services are genuinely "green," how your efforts can preempt government intrusion in yoru business, and why the trend-setting green consumer is a marketer's dream.

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  • Image of Power Reading
    Image of Power Reading

    A Dynamic System for Mastering All Your Business Reading

    by Phyllis Mindell

    You need a method to plow through that heap of reading, and this is the best we've seen. It's not speed reading but a technique to make sure that you spend time only on the worthwhile. You'll keep your desk clear and read 50 to 100 percent more efficiently.

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  • Image of The One To One Future
    Image of The One To One Future

    Building Relationships One Customer at a Time

    by Martha Rogers, Don Peppers

    Mass marketing is going the way of the di­nosaur. Now you have to know your customers intimately and speak to them per­sonally. The authors show how with to­day’s technology. Why should you bother? Your business future depends on it.

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