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  • Image of Free Prize Inside!
    Image of Free Prize Inside!

    The Next Big Marketing Idea

    by Seth Godin

    A free prize is a game-changing soft innovation; a cool twist that doesn’t cost a fortune but transforms the way people think about your product or service. In Free Prize Inside!, marketing guru Seth Godin encourages readers to take on the challenge of doing the essential task of creating innovation. Godin explains that one cannot create innovation by building an organization that is automatically and effortlessly innovative. Instead, companies must develop innovation by creating a desire among

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  • Image of Hardball
    Image of Hardball

    Are You Playing to Play or Playing to Win?

    by George Stalk, Rob Lachenauer

    Master strategists George Stalk and Rob Lachenauer predict that business competition will become so fierce over the next 10 years that marginal victories and short-term advantages will not be enough to keep a company thriving. In Hardball, they explain that winning will require relentless strategic execution focused on turning competitive advantages into decisive advantages that neutralize, marginalize and even punish rivals. Stalk and Lachenauer turn the experience they have developed

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  • Image of Presenting to Win
    Image of Presenting to Win

    The Art of Telling Your Story

    by Jerry Weissman

    Weissman, a former television producer and veteran of major Initial Public Offering presentations, shows what it takes to connect successfully with your audience. For example, Weissman offers 16 options for logically structuring your presentations.

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  • Image of Mastering the Complex Sale
    Image of Mastering the Complex Sale

    How to Compete and Win When the Stakes are High!

    by Jeff Thull

    Thull presents a rigorous process for successfully completing the complex sale built around four phases: discovering the prime customer; diagnosing the complex problem; designing the complex solution; and delivering on the prime promise. A diagnostic approach, Thull argues, is the key to differentiating yourself from your competitors.

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  • Image of The Innovator's Solution
    Image of The Innovator's Solution

    Creating and Sustaining Successful Growth

    by Clayton M. Christensen, Michael E. Raynor

    Christensen and co-author Raynor show how to successfully respond to the “disruptive technologies” Christensen first highlighted in the seminal bestseller, The Innovator’s Dilemma. The key is to learn how to create disruptions rather than be destroyed by them.

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