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  • Image of Presenting to Win
    Image of Presenting to Win

    The Art of Telling Your Story

    by Jerry Weissman

    Weissman, a former television producer and veteran of major Initial Public Offering presentations, shows what it takes to connect successfully with your audience. For example, Weissman offers 16 options for logically structuring your presentations.

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  • Image of Mastering the Complex Sale
    Image of Mastering the Complex Sale

    How to Compete and Win When the Stakes are High!

    by Jeff Thull

    Thull presents a rigorous process for successfully completing the complex sale built around four phases: discovering the prime customer; diagnosing the complex problem; designing the complex solution; and delivering on the prime promise. A diagnostic approach, Thull argues, is the key to differentiating yourself from your competitors.

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  • Image of The Innovator's Solution
    Image of The Innovator's Solution

    Creating and Sustaining Successful Growth

    by Clayton M. Christensen, Michael E. Raynor

    Christensen and co-author Raynor show how to successfully respond to the “disruptive technologies” Christensen first highlighted in the seminal bestseller, The Innovator’s Dilemma. The key is to learn how to create disruptions rather than be destroyed by them.

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  • Image of Purple Cow
    Image of Purple Cow

    Transform Your Business by Being Remarkable

    by Seth Godin

    Jingles, slogans and pretty ads aren’t good enough. Marketing guru and best-selling author Godin shows how you need to seek out the exceptional and the remarkable to get your brand or product noticed in today’s cluttered markets.

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  • Image of The Headcount Solution
    Image of The Headcount Solution

    How to Cut Compensation Costs and Keep Your Best People

    by N Fredric Crandall, Marc J. Wallace Jr.

    Layoffs should always be the last resort of any company requiring deep cost-cutting measures. The authors present a seven-step plan for cutting compensation costs. In this plan, layoffs are just the third of three cost-cutting strategies. If layoffs become necessary, the authors provide hints on treating employees with respect and dignity, and keeping valuable employees in the organization.

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