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  • Image of Rosabeth Moss Kanter On the Frontiers of Management
    Image of Rosabeth Moss Kanter On the Frontiers of Management

    by Rosabeth Moss Kanter

    Understand the areas of weakness in today's management styles, and the ways to improve. Excellent guidance from an experienced author.

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  • Image of The Loyalty Link
    Image of The Loyalty Link

    How Loyal Employees Create Loyal Customers

    by Dennis McCarthy

    Learn to create close relationships between your company and employees. It leads to close relationships with customers -- and greater profits.

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  • Image of The New Positioning
    Image of The New Positioning

    The Latest on the World's #1 Business Strategy

    by Jack Trout

    To win over the hearts and minds of consumers, you must position your product or service by creating a clear, specific image and context for it. Trout shows the ins and outs of positioning your product and repositioning it when sales skid.

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