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  • Image of Conquering Consumerspace
    Image of Conquering Consumerspace

    Marketing Strategies for a Branded World

    by Michael R. Solomon

    In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy

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  • Image of Career Warfare
    Image of Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David F. D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, c

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  • Image of The Unwritten Rules of the Game
    Image of The Unwritten Rules of the Game

    by Peter Scott-Morgan

    No matter what new management methods you try, real organizational change seems to move at a snail's pace. Why? Find out about the unwritten rules of the game that your people live and work by — and that stall change efforts. Shows how to get changes that stick.

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  • Image of Competing for the Future
    Image of Competing for the Future

    by CK Prahalad, Gary Hamel

    Create a successful future by transforming your company into a nimble organization, with the help of this summary.

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  • Image of The Popcorn Report
    Image of The Popcorn Report

    Faith Popcorn on the Future of Your Company, Your World, Your Life

    by Faith Popcorn

    America's leading futurist tracks the top ten trends that tell how we'll live, what we'll buy, and where we'll live as the decade unfolds. A marketer's dream summary — and fun to read.

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