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  • Image of Thin on Top
    Image of Thin on Top

    Why Corporate Governance Matters and How to Measure and Improve Board Performance

    by Bob Garratt

    Given the high-level scandals of recent years, companies are concerned that corporate boards not only make decisions that improve a company’s profitability, but that they conduct their activities in an organized, efficient and ethical manner. In Thin on Top, Bob Garratt, chairman of the board of a consultancy that specializes in director development and strategic thinking, discusses the current condition of corporate boards, dispels troublesome myths, and gives step-by-step recommendations on ho

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  • Image of Lateral Marketing
    Image of Lateral Marketing

    New Techniques for Finding Breakthrough Ideas

    by Fernando deBes, Philip Kotler

    In a consumer economy saturated with homogenous products and customers who are more and more immune to advertising messages, traditional vertical marketing — with its emphasis on market segmentation and brand proliferation — is failing us. There is a better way to reach consumers, to create innovative products and markets that don’t yet exist, and to gain a real competitive advantage: lateral marketing. In Lateral Marketing, marketing experts Philip Kotler and Fernando Trias de Bes show

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  • Image of The Unwritten Rules of the Game
    Image of The Unwritten Rules of the Game

    by Peter Scott-Morgan

    No matter what new management methods you try, real organizational change seems to move at a snail's pace. Why? Find out about the unwritten rules of the game that your people live and work by — and that stall change efforts. Shows how to get changes that stick.

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  • Image of Competing for the Future
    Image of Competing for the Future

    by CK Prahalad, Gary Hamel

    Create a successful future by transforming your company into a nimble organization, with the help of this summary.

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  • Image of The Popcorn Report
    Image of The Popcorn Report

    Faith Popcorn on the Future of Your Company, Your World, Your Life

    by Faith Popcorn

    America's leading futurist tracks the top ten trends that tell how we'll live, what we'll buy, and where we'll live as the decade unfolds. A marketer's dream summary — and fun to read.

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