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Book Summaries

Our entire archive of Soundview Executive Book Summaries®.
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  • Image of Woo, Wow, and Win

    Woo, Wow, and Win

    by Patricia O'Connell, Thomas A. Stewart
    Item #: 3909
    Bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell focus on the importance of service design for companies.
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  • Image of Competing Against Luck

    Competing Against Luck

    by Karen Dillon, David S. Duncan, Taddy Hall, Clayton M. Christensen
    Item #: 3901
    Innovation strategy and growth expert Clayton M. Christensen, and his co-authors Taddy Hall, Karen Dillon and David Duncan, present a new conceptual framework for products and innovation based on their conclusion that customers don't "buy" products or services; they “hire” them to do a job.
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  • Image of ENGAGED!

    ENGAGED!

    by Gregg Lederman
    Item #: 3527
    In ENGAGED! Gregg Lederman teaches how to design and implement a sustainable culture and customer experience. Practical and useful tools, including the ENGAGED Index, demonstrate how to communicate expectations for living the brand, measure to establish visibility and accountability, and ultimately create customers for life. Lederman’s message of “Managing the Experience” has already transformed the culture in many leading companies.
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  • Image of Can't Buy Me Like

    Can't Buy Me Like

    by Bob Garfield, Doug Levy
    Item #: 3518
    Today’s brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. We’ve entered the "Relationship Era," where the only path for businesses seeking long-term success is to create authentic customer relationships. Authors Bob Garfield and Doug Levy show you where these...
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  • Image of The New Experts

    The New Experts

    by Robert H. Bloom
    Item #: 3230
    Customers no longer care where or from whom they buy, which puts buyers in control of the entire purchase progression. Business strategy expert Robert Bloom identifies four decisive customer moments as part of a customer-centric solution in order to think like a buyer, deliver the benefits buyers want and ultimately achieve profitable growth.
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  • Image of Trade-Off

    Trade-Off

    by Kevin Maney
    Item #: 3222
    Kevin Maney shows how conflicting forces determine the success, or failure, of new products and services in the marketplace. Almost every decision consumers make involves a trade-off between fidelity and convenience — between the products we love and the products we need.
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  • Image of Buyology

    Buyology

    by Martin Lindstrom
    Item #: 3112
    How much do we know about what we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking neuromarketing study that peered inside the brains of two thousand volunteers as they encountered various ads, logos, commercials, brands and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.
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  • Image of Human Sigma

    Human Sigma

    by Jim Asplund, John H. Fleming, Ph.D.
    Item #: 31CTFS
    Human Sigma offers an innovative, research-based approach to one of the toughest challenges businesses face today: how to drive success by effectively managing the moments when employees interact with customers. The authors offer essential ideas for business leaders at all levels and show how sales and service companies can flourish in today's new global economy. Blending strategic analysis with hands-on, practical steps and advice, this book summary will change how you view your work,
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  • Image of Managing Customers as Investments

    Managing Customers as Investments

    by Donald Lehmann, Sunil Gupta
    Item #: 2801
    In Managing Customers as Investments, business professors Sunil Gupta and Donald R. Lehmann offer a set of tools that shows you the correlation between your customer assets and the value of your firm. They explain the triggers that drive this value, and how to better manage your customers and, as a result, your shareholders’ wealth. They unlock the metrics, show you where you are and where you’re going, and provide you with the tools and tips to make your customer-related efforts more e
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