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  • Image of The Customer Differential
    Image of The Customer Differential

    The Complete Guide to Implementing Customer Relationship Management

    by Melinda Nykamp

    You have heard of Customer Relationship Management. Now here’s a guidebook that it clearly explains the concept of CRM — and how to put it in place in your company.

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  • Image of The Weightless Society
    Image of The Weightless Society

    by Charles Leadbeater

    A radical innovation in basic political, social and economic institutions is required to spread the benefits of the knowledge economy, argues Charles Leadbeater in this eloquent and provocative analysis of today’s society.

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  • Image of Loyalty Rules!
    Image of Loyalty Rules!

    How Today's Leaders Build Lasting Relationships

    by Frederick F. Reichheld

    Reichheld follows up The Loyalty Effect, in which he argued that a virtuous circle of employee, customer and shareholder loyalty led to greater profits, with a how-to on turning your company into a loyalty leader.

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  • Image of The Internet Strategy Handbook
    Image of The Internet Strategy Handbook

    Lessons from the New Frontier of Business

    by Mary Cronin

    Companies are saving or making money on the Internet now by improving communications and customer service, marketing, doing research, and selling. This summary’s case studies show how.

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  • Image of The Secrets of Power Presentations
    Image of The Secrets of Power Presentations

    by Recie Mobley, Micki Holliday, Kristy Steinbrecher, William Hendricks

    This one has it all: Overcome your fear of speaking in front of an audience, choose a style that fits you, capture the audience s attention, and close memorably.

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