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  • Image of The Customer Differential
    Image of The Customer Differential

    The Complete Guide to Implementing Customer Relationship Management

    by Melinda Nykamp

    You have heard of Customer Relationship Management. Now here’s a guidebook that it clearly explains the concept of CRM — and how to put it in place in your company.

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  • Image of The Weightless Society
    Image of The Weightless Society

    by Charles Leadbeater

    A radical innovation in basic political, social and economic institutions is required to spread the benefits of the knowledge economy, argues Charles Leadbeater in this eloquent and provocative analysis of today’s society.

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  • Image of Loyalty Rules!
    Image of Loyalty Rules!

    How Today's Leaders Build Lasting Relationships

    by Frederick F. Reichheld

    Reichheld follows up The Loyalty Effect, in which he argued that a virtuous circle of employee, customer and shareholder loyalty led to greater profits, with a how-to on turning your company into a loyalty leader.

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  • Image of Built to Last
    Image of Built to Last

    Successful Habits of Visionary Companies

    by Jim Collins, Jerry Porras

    Most companies don't last more than a few decades. This summary dissects those that have done far better to reveal the secrets of their longevity.

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  • Image of Stop Selling, Start Partnering
    Image of Stop Selling, Start Partnering

    The New Thinking About Finding and Keeping Customers

    by Larry Wilson

    The Wilsons show how to become so intertwined with your customers that you begin to wonder whom you’re working for — your firm or the customer’s. A genuinely fresh look at selling.

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