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We have 3 different plans that offer something for everyone. Receive just the new book summaries that are published each month, or select a plan that unlocks access to our exhaustive archive of book summaries, webinars, video tips, and more. Choose the plan that is the best fit for you.

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  • Image of Mass Affluence
    Image of Mass Affluence

    Seven New Rules of Marketing to Today's Consumer

    by Brian Johnson, Paul Nunes

    In Mass Affluence, customer management and marketing strategy experts Paul Nunes and Brian Johnson explain that we are witnessing a pendulum swing in marketing from “one-to-one” customer strategies back to mass marketing. But this is mass marketing with a twist: The targeted customers are not the middle class of the post-World War II era. They are richer yet more cautious consumers — and they won’t respond to the strategies that worked with their middle-class predecessors. Based on exte

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  • Image of The Dollarization Discipline
    Image of The Dollarization Discipline

    How Smart Companies Create Customer Value... and Profit from It

    by Richard Gregory, Jeffrey Fox

    In The Dollarization Discipline, marketing guru Jeffrey J. Fox and management consultant Richard C. Gregory describe how organizations can measure and explain the financial impact of noncost benefits, including increased market share, increased sales volume, and increased pricing power. The authors explain that “dollarization” should be a discipline that businesses apply across a broad set of sales, marketing and management activities, forcing organizations to be customer-focused and cu

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  • Image of The World on Time
    Image of The World on Time

    The 11 Management Principles That Made Fedex an Overnight Sensation

    by James Wetherbe

    It took FedEx only twenty-three years to grow from inception to worldwide leader in overnight delivery. The key to its remarkable success lies in its eleven guiding principles.

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  • Image of TeamThink
    Image of TeamThink

    72 Ways to Make Good, Smart, Quick Decision in Any Meeting

    by Ava Butler

    Do your meetings produce results or waste time? These seventy-two techniques for planning, conducting, and evaluating meetings will get results.

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  • Image of Beyond Reengineering
    Image of Beyond Reengineering

    How the Process-Centered Organization Is Changing Our Work and Our Lives

    by Michael Hammer

    Reengineered corporations focus on processes rather than individuals. Hammer looks at the effect these processes have on corporations, their work forces, and society.

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