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  • Image of Conquering Consumerspace
    Image of Conquering Consumerspace

    Marketing Strategies for a Branded World

    by Michael R. Solomon

    In Conquering Consumerspace, Michael R. Solomon, director of Mind/Share Inc., a consulting firm specializing in online consumer research, provides a lively exploration of the new realities of how we market to consumers today. In consumerspace, a place where our very reality is branded, marketers have a vast number of new choices that have been enabled by the dynamic nature of today’s interactive environment. This summary promises to help readers navigate today’s complex consumer economy

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  • Image of Career Warfare
    Image of Career Warfare

    Pick Your Battles and Live to Get Promoted Another Day

    by David F. D'Alessandro

    If you intend to compete at the levels where the competition gets really ferocious — where everybody is hard-working and accomplished — you need a much more subtle advantage. You need a “personal brand” that convinces people to trust you with new opportunities. A big career requires everything from the right kind of manners, to the right style of handling your detractors, to the right instincts about when to leave a job and when to stick with it. In Career Warfare, David D’Alessandro, c

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  • Image of Leading Change
    Image of Leading Change

    by James O'Toole

    James O'Toole shows that leadership based on integrity, honesty, and respect is the only way to gain the commitment and loyalty of your people and effect change. This is must reading for change agents.

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  • Image of The World on Time
    Image of The World on Time

    The 11 Management Principles That Made Fedex an Overnight Sensation

    by James Wetherbe

    It took FedEx only twenty-three years to grow from inception to worldwide leader in overnight delivery. The key to its remarkable success lies in its eleven guiding principles.

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  • Image of TeamThink
    Image of TeamThink

    72 Ways to Make Good, Smart, Quick Decision in Any Meeting

    by Ava Butler

    Do your meetings produce results or waste time? These seventy-two techniques for planning, conducting, and evaluating meetings will get results.

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  • Image of Beyond Reengineering
    Image of Beyond Reengineering

    How the Process-Centered Organization Is Changing Our Work and Our Lives

    by Michael Hammer

    Reengineered corporations focus on processes rather than individuals. Hammer looks at the effect these processes have on corporations, their work forces, and society.

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