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  • Image of Impossible to Ignore
    Image of Impossible to Ignore

    Creating Memorable Content to Influence Decisions

    by Carmen Simon

    In Impossible to Ignore, Carmen Simon shows you how to execute a proven three-step plan for persuasion: create cues that attract attention and connect with your audience’s needs; use memory-influencing variables to control what your audience remembers; and turn today’s intentions into tomorrow’s actions.

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  • Image of Matter
    Image of Matter

    Move Beyond the Competition, Create More Value and Become the Obvious Choice

    by Peter Sheahan, Julie Williamson

    In Matter, Peter Sheahan and Julie Williamson show you how to identify the place where you can create the most value - your edge of disruption - at the intersection of old and new, where your existing profits, reach and reputation enable you to create the markets of the future.

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  • Image of Smartcuts
    Image of Smartcuts

    How Hackers, Innovators, and Icons Accelerate Success

    by Shane Snow

    In Smartcuts, Shane Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn times tables, and how, paradoxically, it’s easier to build a huge business than a small one.

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  • Image of Big League Business Thinking
    Image of Big League Business Thinking

    The Heavy Hitter's Guide to Top Managerial Performance

    by Paul Miller, Tom Gorman

    Miller trains fast-trackers to think better and more productively. Here he outlines the four types of business problems you encounter and how to solve them.

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  • Image of The Age of Paradox
    Image of The Age of Paradox

    by Charles Handy

    Britain's best business thinker explains how the changing nature of society is transforming business. For all those wondering how to make sense of the world and protect their careers amid the changes.

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