Browse Summaries

Clear All

Filters

Publication Date

Browse by subject:

Management Leadership Career & Self Development Marketing Sales Human Resources Economics Entrepreneurship Finance Technology Innovation All Subjects


Sign up for our Professional or Premier plan and you'll receive all of these summaries plus much more.

Compare Plans

1of2 Next
  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

    View Details

  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

    View Details

  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

    View Details

  • Image of How Excellent Companies Avoid Dumb Things
    Image of How Excellent Companies Avoid Dumb Things

    Breaking the Eight Hidden Barriers that Plague Even the Best Businesses

    by Patricia O'Connell, Neil Smith

    Every day, seemingly intelligent and successful leaders and their companies make headline news because of poor decisions that can cause their businesses to stumble, making many of us scratch our heads in wonder: Why would such a successful business make that strategic decision? How Excellent Companies Avoid Dumb Things highlights the ways in which the eight hidden barriers can interrupt your business, and author Neil Smith outlines a fast, and proven, process in which 12 principles...

    View Details

  • Image of The Wide Lens
    Image of The Wide Lens

    A New Strategy for Innovation

    by Ron Adner

    How can great companies do everything right — identify real customer needs, deliver excellent innovations, beat their competitors to market — and still fail? The sad truth is that many companies fail because they focus too intensely on their own innovations, and then neglect the innovation ecosystems on which their success depends. In our increasingly interdependent world, winning requires more than just delivering on your own promises. The Wide Lens offers a powerful new...

    View Details

  • Image of The Reinventors
    Image of The Reinventors

    How Extraordinary Companies Pursue Radical Continuous Change

    by Jason Jennings

    For most businesses, success is fleeting. There are only two real choices: stick with the status quo until things inevitably decline, or continuously change to stay vital. But how? Bestselling leadership and management guru Jason Jennings and his researchers screened 22,000 companies around the world that had been cited as great examples of reinvention. They selected the best, verified their success, interviewed their leaders, and learned how they pursue never-ending radical change. The fresh...

    View Details

  • Image of Power Listening
    Image of Power Listening

    Mastering the Most Critical Business Skill of All

    by Bernard T. Ferrari

    Nothing causes bad decisions in organizations as often as poor listening. But Bernard Ferrari, adviser to some of the nation's most influential executives, believes that such missteps can be avoided and that the skills and habits of good listening can be developed and mastered. He offers a step-by-step process that will help readers become active listeners, able to shape and focus any conversation.

    View Details

  • Image of Growing Your Company's Leaders
    Image of Growing Your Company's Leaders

    How Great Organizations Use Succession Management to Sustain Competitive Advantage

    by Robert M. Fulmer, Jay A. Conger

    For decades, succession management identified replacements for senior executives who, it was assumed, would eventually depart the organization through death or retirement. In many companies, the planning for succession was one of several “annual events,” without much thought given that the process could be deployed to develop and/or retain talented employees. These days, good workers are often lured away to competing organizations, and companies without strong succession processes are left hangi

    View Details

  • Image of Generating Buy-In
    Image of Generating Buy-In

    Mastering the Language of Leadership

    by Mark S. Walton

    A former senior correspondent and anchorman at CNN, Mark Walton draws on his rich communications background to help leaders master the language of leadership with Generating Buy-In. Walton describes “buy-in” as getting understanding, commitment and action from others in support of a person, idea, proposal, product, service or organization. He explains that buy-in is the essential emotional ingredient needed for any collaborative effort to be successful. Generating Buy-In shows

    View Details

1of2 Next

Recently Viewed Categories