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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of The Power of Full Engagement
    Image of The Power of Full Engagement

    Managing Energy, Not Time, Is the Key to High Performance and Personal Renewal

    by Tony Schwartz, Jim Loehr

    A Soundview Featured Book Review
    As its subtitle suggests, the key to getting the most out of your performance is how you manage energy, not time. The authors discuss the four key sources of energy and provide a scientific approach to create energy management rituals that are specific to the results you need. The book is based on methods that were used by a number of professional athletes.

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  • Image of Borrowing Brilliance
    Image of Borrowing Brilliance

    The Six Steps to Business Innovation by Building on the Ideas of Others

    by David Kord Murray

    A Soundview Featured Book Review
    David Kord Murray proposes that the best way to come up with the next great new idea is to borrow from the best of what already exists. He provides examples from a variety of industries to demonstrate that innovation is an evolutionary process. Murray also includes information about his own pathway to creating success.

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  • Image of Make Their Day!
    Image of Make Their Day!

    Employee Recognition That Works

    by Cindy Ventrice

    Make Their Day! zeroes in on what you — the manager, supervisor or team leader — can do to truly make your employees feel valued. It lays out proven recognition tactics that will provide a genuine, lasting boost for your business. Author Cindy Ventrice also demonstrates that integrating the intangible rewards people crave — praise, thanks, opportunity and respect — into the daily routine is far more effective than typical recognition awards, events, perks and pri

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  • Image of Nudge
    Image of Nudge

    Improving Decisions About Health, Wealth, and Happiness

    by Richard H. Thaler, Cass R. Sunstein

    Every day, we make decisions. Unfortunately, we often choose poorly. Nudge invites us to explore how we make those decisions and how we can be led to make better ones. Drawing on decades of cutting-edge behavioral science research, Richard H. Thaler and Cass R. Sunstein offer an insightful new perspective on how to improve the decisions we make in everything we do. They demonstrate how thoughtful, choice architecture can be established to nudge us in beneficial directions. Nudge

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  • Image of Bridging the Culture Gap
    Image of Bridging the Culture Gap

    A Practical Guide to International Business Communication

    by Penny Carte, Chris Fox

    Bridging the Culture Gap is based on the real-life business situations of the authors’ many international clients. Featuring numerous case studies, cultural preference scales and practical tips, this summary helps those of any nationality to become better communicators. Whether you are planning to give a presentation to a cross-cultural group or about to negotiate with an overseas client, the advice of international training experts Penny Carté and Chris Fox can help you ensure that you

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  • Image of The Prime Solution
    Image of The Prime Solution

    Close the Value Gap, Increase Margins, and Win the Complex Sale

    by Jeff Thull

    According to sales expert Jeff Thull, to succeed in value creation, you must have technical expertise in service and support, you must know how to sell your wares to needy customers, and you must be able to position your company as a “sole source” to customers over time. These are the essential tenets of The Prime Solution: a detailed explanation of how businesses can close the value gap that separates the value that is promised to customers from the actual value achieved.

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