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  • Image of The Innovative Sale
    Image of The Innovative Sale

    Unleash Your Creativity for Better Customer Solutions and Extraordinary Results

    by Mark Donnolo

    Sales and creativity expert Mark Donnolo details six Innovative Sale principles –– pattern, variety, unity, contrast, movement and harmony –– that can be used to create better value propositions and assess your team’s Creative Quotient for Sales. This guide will help you incorporate creativity into your sales practices and better understand your customers.

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  • Image of Brief
    Image of Brief

    Make a Bigger Impact by Saying Less

    by Joseph McCormack

    Senior marketing executive Joseph McCormack offers a step-by-step approach to getting to the point quickly and delivering every message with maximum impact. Brief describes how to use BRIEF maps, narratives and visual media to make your message more compelling. A master of brevity says less and gets more done –– learn how.

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  • Image of Judgment on the Front Line
    Image of Judgment on the Front Line

    How Smart Companies Win By Trusting Their People

    by Chris DeRose, Noel Tichy

    Management experts Chris DeRose and Noel M. Tichy explain why frontline employees are so important and why it is crucial to involve them in decision making. Judgment on the Front Line provides a five-step process for building a frontline-focused organization and includes examples of frontline leadership in action.

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  • Image of Raving Fans
    Image of Raving Fans

    A Revolutionary Approach To Customer Service

    by Ken Blanchard, Sheldon Bowles

    A Soundview Featured Book Review
    Blanchard and Bowles present a business fable with a simple premise: your customers are your best marketing method. Executives will learn why outstanding customer service, particularly in the era of social technology, can lead to customers who will do anything to sing a company's praises... and bring as many friends to the party as possible.

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  • Image of Glow
    Image of Glow

    How You Can Radiate Energy, Innovation, and Success

    by Lynda Gratton

    You know them at first sight: teammates or colleagues, direct reports or bosses who radiate enthusiasm, positive energy and inspiration. Even in difficult circumstances they glow with an attitude that inspires others, fosters a great working experience for everyone and creates empowering relationships. Would you like to learn how to glow? Author Lynda Gratton shows you how. Glow is an invitation to become more energized and innovative at work, and to radiate positive energy that will al

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