Book Summaries
Our entire archive of Soundview Executive Book Summaries®.
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by Itamar Simonson, Emanuel Rosen
Item #:
3615
Absolute Value answers the question of what influences customers in this new age and describes how a company should design its communication strategy, market research program, and segmentation strategy in order to adopt a new way of thinking about marketing in this new environment.
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by Georg Vielmetter, Yvonne Sell
Item #:
3614
Leadership 2030 presents six converging megatrends that will reshape businesses by the year 2030 including the forces of globalization 2.0, environmental crisis, individualization and value pluralism, the digital era, demographic change, and technological convergence.
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by Al Siebert
Item #:
36BS06
The Resiliency Advantage explains how and why some people are more resilient than others and how resiliency can be learned and strengthened. Dr. Siebert details a five-level program for becoming more resilient that is a valuable resource for learning how to meet the challenges of work and life head on.
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