A Fast, Cost-Free, "Secret Weapon" for Boosting Sales, Cutting Expenses, and Improving Any Business Process
by Charles Holland, David Cochran
Breakthrough Business Results with MVT describes and details the one revolutionary method that offers a powerful, fast and inexpensive way to prove with certainty that ideas will have the biggest impact on your bottom line. MVT, or Multivariable Testing, uses advanced statistics to test the real-world effects of dozens of business improvement ideas, discover the synergies between them, and identify those ideas that are the most powerful and profitable under real-world conditions.
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